Digital Data Strategies

for better urban planning

June 8, 2022

17:00 - Workshop

19:00 - Cocktail

Staroměstská radnice

Old Town Hall

Event Partners



Data Strategies


For a better


To help drive a healthy comeback of the City Center, Prague should make better use of the data it collects and develop a more complex data strategy. This groundbreaking workshop will feature presentations by foreign and local experts along with open dialogue between City officials and the public sector.


CZK 890 (+VAT) *

*City officials admitted free of charge

40% discount for Subscribers to ThePrime

Confirmed Speakers

Petr Hlaváček

Deputy Mayor of Prague

Dr Martin Klamt

City of Munich

Dept. of Urban Planning

Jiří Čtyroký

Institute of Planning and

Development City of Prague

Noah maayan

Avestus Capital Partners

Michel Zalač


Jan Kotrbáček

Cushman & Wakefield

Head of Retail CEE

Kateřina Sochorová


Iain fanthorpe

Bluehouse Capital

Tomáš ctibor


Workshop program

Robert McLean (ThePrime)

Welcome address & Statement of Goals

Jan Kotrbáček (C&W)

Retail market situation overview- City center versus / Shopping Center

Petr Hlaváček (City of Prague)

Theory & Practice: The Role of Data in Prague Planning & Management

Jiří Čtyroka (IPR)

Building Prague’s Digital Model

Martin Klamt (City of Munich)

City of Munich Use Cases

Noah Maayan (Avestus)

Shopping centre as small city

Kateřina Sochorová (MC2)

How Shopping Center Managers use Data

Iain Fanthorpe (Bluehouse Capital)

Case Study: The Novodvorska Plaza application

Tomáš Ctibor (4ct)

A Vision for Prague’s Data Future

Michel Žalac(zalac.)

Strategic partnerships and alliances

Get involved!!

Speaker and sponsorship

opportunities still available

The Venue

Sál architektů in Old Town Hall building

Staroměstské nám. 1/3 (Old Town Square 1/3)

Sál architektů is spectacularly located at the top of the Old Town Hall building (Staroměstské radnice) located on Old Town Square. It's the perfect place to discuss strategies on how to manage the post-pandemic return of tourists to Prague and to plan for the city center's future development.

In Czech & English, with simultaneous translation


Robert McLean

M: 603 425 173